The CIPP Evaluation Framework with Guili Zhang

Context, Input, Process and Product Model with Guili Zhang

James Pann interviews Guili Zhang about the Context, Input, Process, and Product (CIPP) evaluation model and other evaluation related areas. Dr. Zhang is Department Chair and Professor of Research and Evaluation at East Carolina University. She received a Ph.D. in Research and Evaluation Methodology from the University of Florida and postdoctoral advanced training in large scale data analysis from Stanford University.


She has presented and published extensively, and led the evaluation of many programs and projects, funded by agencies such as the U.S. Department of Education and the National Science Foundation. Guili’s book, The CIPP Evaluation Model, coauthored with Daniel Stufflebeam, is the authoritative book on the CIPP Model, one of the most influential and widely used evaluation frameworks.


Dr. Zhang is very active in the American Evaluation Association and is currently a Board of Directors Member-at-Large.


00:00 – Introduction

00:18 – How she got involved with the CIPP model

01:43 – When she sent her evaluation report that used the CIPP model to Dan Stufflebeam

02:38 – Dan asks Guili to write a book about the CIPP model with him

05:53 – Collaborating on the writing of the book at a distance

06:46 – Guili’s concise explanation of the CIPP model

09:01 – CIPP model as an effective way to teach about evaluation in general

10:30 – Unique advantages of using the CIPP model

12:20 – A common sense approach to evaluation that can be used by many

13:21 – CIPP model as a living, evolving framework

14:44 – Updated CIPP model related checklists linked to in the book

15:56 – What non-evaluation students can bring to their future work by learning evaluation

18:22 – The best way to learn how to do evaluation

19:35 – Evaluation resources she suggests

21:50 – How evaluation can be used to improve our world

23:41 – What Guili would like to accomplish while an AEA board member

25:28 – Books she likes to give as a gift to friends and colleagues

Episode Links

The CIPP Evaluation Model: How to Evaluate for Improvement and Accountability. 

Western Michigan University, The Evaluation Center 

American Evaluation Association

American Family Education Institute

Guili’s Linkedin

Guili’s Twitter

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